Alspec, a leading Australian designer and distributor of aluminium systems, has launched a new national campaign celebrating its commitment to local manufacturing through its dedicated extrusion facility, Alspex, based in Queensland.
Titled “Locally Extruded”, the campaign highlights the strength, reliability, and quality of Alspec’s Australian-made aluminium extrusions, engineered specifically for Australian conditions and backed by decades of local expertise.
“This campaign is about more than just manufacturing; it’s about reinforcing our commitment to Australian industry, supporting local jobs, and delivering products our customers can trust,” said Paul Nakhle, Managing Director & CEO at Alspec.
With a national footprint and a reputation for innovation, Alspec’s extrusions are used across commercial, residential, and industrial projects. The campaign will spotlight the benefits of specifying Australian-made products, including compliance with Australian standards and responsive local support.
A key focus of the campaign is recognising the role of Alspec’s national network of fabricators. These businesses are integral to the industry, transforming locally extruded aluminium into finished products that shape the built environment across Australia.
“Our fabricators are central to this story,” said Paul Nakhle, Managing Director & CEO – Alspec. “They’re not just using Australian Made materials, they’re helping drive the future of Australian manufacturing.”
The campaign’s hero video captures the full journey of aluminium—from extrusion at Alspex, through powder coating, fabrication, and into real-world projects. It’s a visual tribute to the people, processes, and pride behind every Alspec profile.
This campaign marks a proud moment for Alspec and a powerful reminder of the value of building with Australian Made. It’s what we stand for. It’s what we call: Locally Extruded.
For more information, visit alspec.com.au
Watch our campaign film
